 |
 |
| T.212 473 3800 |
F. 212 473 3860 |
info@plusetplus.com |
Client Access |
|
|
|
 |
|
 |
|
 |
|
 |
|
|
|
|
|
|
|
|
|
|
 |
|
|
|
| ++SEED |
|
|
BRAND CONTENT/ VIDEOS |
|
|
You might not know designer Milton Glaser's name offhand, but if you've left your house, or even turned on your TV in the last 20 years or so, you've seen one of his classic album or book covers or his timeless "I Love NY" logo. Practicing what he preaches, he also co-founded New York Magazine back in the 60s. (And if that doesn't say "I Love New York", we don't know what does.) We were lucky enough to collaborate with the legend himself on this animation for SEED, a non-profit organization that provides educational technology to underserved communities all over the world. The cell-animated film opens with flowers that adorn a Glaser illustrated Mother Nature. Seeds float and twirl through the air, finally planting themselves to create more flowers - and a clever metaphor about education.
|  |
|
|
|
|
|
|
|
|
| ++SONAKA |
|
|
COMMERCIALS |
|
|
As i-bankers in the Meatpacking District sit thinking they've achieved greatness for paying $600 for a banquette and a bottle of Grey Goose, Sonaka Vodka is taking luxury and exclusivity to the next level. Soon to be produced in small batches through a closely guarded distilling process, Sonaka will be available by invitation only. Which means, if you aren't on the list, you can put that black Amex away, hotshot. In order to convey the elegance and sophistication of Sonaka, we cast the vodka in the leading role and let it speak for itself. Starting from a single drop, we created a photorealistic 3D liquid that takes on a life of its own. As it dances across the screen, the liquid changes form and color as it blossoms into a flower, reflecting the experience of those lucky enough to enjoy the delicious complexities of Sonaka.
|
 |
|
|
|
|
|
|
|
|
| ++ARTFUL DODGER |
|
|
PRINT |
|
|
Artful Dodger is kicking it old school. Way old school, like, 1800s style. With a hand from Plus et Plus, the British "street sophisticate" menswear line continues their Dickensian romp through the seedy underbelly of Victorian London, telling the tale of their label's name sake and his merry band of criminals through bold all over graphics and ornate embroidery. Plus et Plus let the blood and guts fly across the graphics we created for the line, paying homage to old timey bad guys like Jack the Ripper and infamous human meat pie chef/murderous barber Sweeney Todd. Entrails are so in right now. You heard it here first.
|
 |
|
|
|
|
|
|
|
|
| ++MATTHEWDEAR |
|
|
BRAND CONTENT/ VIDEOS |
|
|
While contemplating a direction for techno darling Matthew Dear's debut video for "Don and Sherri" we thought to ourselves, "What's more bewildering than Times Square at night? Oh! How about being stuck inside a house of mirrors, on the back of a flat bed truck, while being driven through Times Square at night?" It's not that we wanted to torture Matthew Dear, we just thought this was this was an appropriate erm, reflection, of his glitchy, disorienting brand of electronic indie music. So, onto the trailer he went. As we drove through the city, we shot the video (recently named a "Must See" by Spin, not that we're bragging) with a custom built 5-camera rig that we designed, capturing the artist as he performed the first single from his new album Asa Breed. Behind him spun mirrors, reflecting the dancing lights of New York, while Dear busted out some dance moves of his own. As the video progresses, a moody, abstracted vision of the city slowly reveals itself - we still don't know who the hell Don and Sherri are though.
|  |
|
|
|
|
|
|
|
|
|
|
|
| To subscribe to our newsletter please enter your information below. |
|
|
|
|
|
 |
|
|
|
| 255 West 26th Street |
Nineteenth Floor |
New York |
New York 10001 |
|
 |
|
|
